55,16 €
61,29 €
-10% with code: EXTRA
Using Behavioral Science in Marketing
55,16 € 
- We will send in 10–14 business days.
Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and responses.
Using Behavioral Science in Marketing
shows how to apply behavioral science principles in key areas of marketing, from marketing communications, campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible in nature, it includes case studies and examples from AT&T, Amazon Prime, Dell and…
61.29
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- Author: Nancy Harhut
- Publisher: Kogan Page
- Year: 2022
- Pages: 288
- ISBN-10: 1398606480
- ISBN-13: 9781398606487
- Format: 15.7 x 23 x 1.6 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and responses.Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, from marketing communications, campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible in nature, it includes case studies and examples from AT&T, Amazon Prime, Dell and The Wall Street Journal showing how these approaches have been used in practice.
Using Behavioral Science in Marketing also shows how to increase consumer involvement and engagement through storytelling, convey exclusivity and desirability and prompt customer action and loyalty. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and interactive templates to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this a crucial resource to create stand out and successful marketing.
EXTRA 10 % discount with code: EXTRA
55,16 €
61,29 €
We will send in 10–14 business days.
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- Author: Nancy Harhut
- Publisher: Kogan Page
- Year: 2022
- Pages: 288
- ISBN-10: 1398606480
- ISBN-13: 9781398606487
- Format: 15.7 x 23 x 1.6 cm, minkšti viršeliai
- Language: English English
Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and responses.
Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, from marketing communications, campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible in nature, it includes case studies and examples from AT&T, Amazon Prime, Dell and The Wall Street Journal showing how these approaches have been used in practice.
Using Behavioral Science in Marketing also shows how to increase consumer involvement and engagement through storytelling, convey exclusivity and desirability and prompt customer action and loyalty. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and interactive templates to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this a crucial resource to create stand out and successful marketing.
Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, from marketing communications, campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible in nature, it includes case studies and examples from AT&T, Amazon Prime, Dell and The Wall Street Journal showing how these approaches have been used in practice.
Using Behavioral Science in Marketing also shows how to increase consumer involvement and engagement through storytelling, convey exclusivity and desirability and prompt customer action and loyalty. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and interactive templates to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this a crucial resource to create stand out and successful marketing.
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